When COVID hit and it because apparent the Country Living Fair wasn’t going to be able to happen in person as it had so many years prior, we started to brainstorm ways to bring the event virtually to readers and Fair goers. We began to create a virtual marketplace where all of our vendors — and an expanded list since location was no longer a hinderance! — could be easily accessible. This was an early mockup of the idea that I really loved. It was a take on Small-Town Main Street where each shop has it’s own colorful awning.

Ultimately, the team decided to keep the Country Living Fair branding consistent, and we worked with the iconic Hatch Show Print in Nashville to create artwork in a similar vein to the refreshed Fair branding we had collaborated on.